Guess what? Dr.PAWPAW has been causing a stir in the UAE beauty world with the brand-new YOUR Gorgeous SKIN collection, which first hit the shelves at Life Pharmacy in late September, and is now available at Watsons too! It's a big deal and shows just how committed we are to bringing fresh and innovative skincare to as many countries as possible.
Pauline, our co-founder, embarked on a two-day launch event in Dubai. Meeting with amazing influencers, buyers and press!
A Memorable Launch Event:
To kickstart the launch in style, the team orchestrated a spectacular event at the Instagram-favourite Saya Brasserie on Day One. Influencers, press representatives, and buyers were invited to not only witness the product range but also gain a comprehensive understanding of its unique qualities. Pauline took centre stage, elucidating the range's benefits and features. The presentation was bolstered by a model and a face yoga expert, making it an immersive experience, take a look at the venue!
The momentum flowed seamlessly into Day Two at Life Health and Glow, where Pauline and the team engaged with customers and influencers at an in-store event. As part of the grand launch campaign, YOUR gorgeous SKIN claimed a dedicated podium within the store, with captivating brand videos playing continuously, ensuring that every visitor experienced the brand's allure.
Shop at Life Pharmacy now: https://www.lifepharmacy.com/brand/dr-pawpaw