Hello Gorgeous,
Last week brought a true pinch-me moment for the Dr.PAWPAW team. đź’›
We were incredibly proud to be featured on Tesco delivery vans as part of the Buy Women Built campaign, celebrating female-founded brands following International Women’s Day.
Seeing Dr.PAWPAW travelling across the UK alongside an inspiring community of women-led businesses was a special milestone and a powerful reminder of how important visibility is for female entrepreneurs.
Supporting Female-Founded Beauty Brands
As a female-founded beauty brand, empowering women has always been part of our story. Building a business takes resilience, creativity, and community, which is why initiatives that spotlight women founders make such a meaningful difference.
Through the Buy Women Built campaign, Tesco is doing more than stocking female-led brands on shelves. By showcasing them on their iconic delivery vans, they are helping customers across the UK discover and support businesses created by women every single day.
Why Visibility Matters
Representation in retail matters. When major retailers actively champion women-led brands, it helps create opportunities, inspire future founders, and encourage a more inclusive business landscape.
Choosing women-built brands means supporting innovation, diversity, and real people behind the products you love.
Keep Supporting Women-Built Brands
International Women’s Day may have passed, but supporting female founders is something we can champion all year round.
Every purchase, recommendation, and discovery helps female-led businesses grow and thrive, and together we can keep the momentum going long after the celebrations end.
Because choosing women-built brands is not just a trend, it is a positive step toward a more inclusive future.
Have you spotted us out on delivery yet?
